[Fuji]

This two-page Atari advertisement appeared in the December 1986 issue of Scientific American magazine. The wording is exactly as it appeared in print:

 

The ST features familiar icons, spectacular graphics, mouse control windows, drop-down menus and on-screen directions for ease of use.

The ST transfers data at 1.33 megabytes per second. Which means it could transfer the entire works of Shakespeare in less time than it takes to read this ad.

The ST keyboard is identical to that of standard data terminals, so it's already familiar.

The ST includes a three-voice sound chip with a range from 30 to beyond 20,000 Hertz. The Amiga and Macintosh are limited to a maximum of 7,000 Hertz.

The ST works with a wide range of IBM compatible printers. Including laser printers and plotters.

The easy-to-read manual will have you working on your ST in minutes.

You can use command keys, or a mouse. It's your choice.

The 3-1/2 inch encased disk is more durable and easier to work with than the standard 5-1/4 inch floppy.

[Atari Ad]
 

Introducing technology so advanced, it's affordable.

Finally, there's a personal computer that not only solves problems like other computers, but also solves the one problem other computers created. Affordability.

Introducing the ST Computers from Atari: The 520ST with a 512K memory and the 1040ST with a full megabyte. The ST was designed utilizing the most recent breakthroughs in semi-conductor technology, producing a PC that does more tasks with fewer parts.

Which means it costs less to make. And less to buy.

The Joy of Speeding

One of life's great pleasures is working with a fast computer. To bring the ST up to speed, Atari starts with the Motorola 68000 chip -- the same "brain" you'll find in the Macintosh. Then, Atari adds the extra oomph of four exclusive chips -- specially designed to handle several functions simultaneously. (Other PCs limp along handling one function at a time.)

This results in making the ST much faster in the computing process. Faster in moving data within the system. Faster in getting information to the screen.

So now, you can run programs like word processing, database management, and financial planning with more zip and efficiency than ever before. A nice feeling.

Compare Our Components

A computer is only the sum of its components. So we made each one better. Look at the layout of the ST keyboard, for example. You get a full numeric keypad. Plus a cursor control keypad with editing keys. Plus 10 programmable function keys. Now add the mouse and consider the options.

The monochrome monitor is a beauty. Taking its broad bandwidth signal from the ST's exclusive video chip, it displays a resolution of 640 x 400 pixels. This gives you razor-sharp, jitter-free text display for word processing and CAD work (very easy on the eyes). Or, for stunning color images, add the RGB color monitor. No interface board needed. Just plug it in. (Try doing that with a Mac!)

You get an external disk drive with the 520ST. An internal, double-sided disk drive with the 1040ST. Both have a disk speed many times faster than previous PCs. And they're blissfully quiet.

Plus, many of the costly peripherals you have to add on with other PCs are already built into an ST. Like the built-in MIDI (musical synthesizer interface) port. And the industry-standard printer port and modem port. And for even more memory, a port for the SH204 hard disk drive, with twenty megabytes of storage and the fastest transfer rate in the industry.

With hundreds of software programs already available, an ST can grow with your imagination, or your business. Companies like Microsoft, Spinnaker, Activision and more are continually making contributions to the ST software library. And some popular programs originally designed for other computers are actually being upgraded to take full advantage of the ST's capabilities!

The Price of Power

Best of all, the cost of an ST is so low, it may come as something of a shock. The 520ST sells for under $800, including monochrome monitor*. The 1040ST, with a full megabyte of memory, for under $1000. That's less than one dollar a byte.

So now, you don't have to be rich to be powerful.

To see why Infoworld called the ST "The best hardware value of the year" check it out at your Atari dealer. For the one nearest you, call 1 800 443 8020. 9AM-5PM Mon.-Fri., Pacific Time.

*RGB color monitor, $200 additional.

 
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